THE WORLD’S MOST FAMOUS MIDDLE FINGER?

In autumn and winter, the Covid-19 situation in Berlin got a lot more serious than it was in the summer. So did our communication for our client Visit Berlin: Berliners, follow the rules. A message as important can't be visible enough in the cityscape. With special formats, street art, and even special posters for farmer's markets we did our part in the fight against the pandemic. In the meantime, the whole world talked about the raised index finger - from Chinese and Brazilian newspapers to CNN and the BBC. The campaign was awarded the special prize Advertisement Of The Year.